Curious about the circular economy? Internal and external influences on information search about the product lifecycle

The advent of the circular economy has repurposed traditional consumption habits. It is expanding opportunities for consumers to preserve ecosystem throughout whole product lifecycle. Drawing from extant rational and moral theories in behavior change, this research extends understanding consumer involvement by investigating whether being exposed “green” clues can trigger additional information seeking be empowering people contribute economy. In contrast some prior that suggests overload consumers, finds these stimulate greater seeking, which make feel more capable effecting change through consumption. This study draws a conceptual model behavioral tested on representative sample 4161 individuals across five largest European countries. Results show external prompt consumers' search lifecycle ultimately them empowered Overall sustainability heightened curiosity encourage become willing active participants burgeoning